Strategy Matrix
The Strategy Matrix® is a strategic exploration tool designed to help individuals and organizations Find the Future Faster™. The Strategy Matrix identifies the possible impact of Trends, Innovations, Policy Changes, Initiatives, or New Strategic Objectives on an organization’s strategic objectives and key characteristics.
The Strategy Matrix® has the following benefits. It helps to:
- Create an ongoing process for exploring the strategic landscape.
- Set priorities for choices in organizational direction, marketing, and product development.
- Determine vulnerability of strategic objectives to competitor’s actions.
- Test the efficacy of new strategic objectives on already committed-to objectives.
- Track environmental forces.
- Set priorities for funding requests.
- Guide strategy discussions efficiently and fairly in a way that gives everyone the opportunity to contribute.
S.W.O.T. Analysis
The Strategy Matrix® has a S.W.O.T. analysis feature that allows the row items in a matrix to be “tagged” as Strengths, Weaknesses, Opportunities, and Threats. The S.W.O.T. items can then be evaluated, objectively with both a short-term and long-term focus, against the organization’s strategic objectives and key characteristics. The Strategy Matrix S.W.O.T. analysis adds a 21st century objective analysis component to the traditional S.W.O.T. model.
