Strategy Matrix
The Strategy Matrix® is a strategic exploration tool designed to help individuals and organizations Find the Future Faster™. The Strategy Matrix identifies the possible impact of Trends, Innovations, Policy Changes, Initiatives, or New Strategic Objectives on an organization’s strategic objectives and key characteristics.
The Strategy Matrix has the following benefits. It helps to:
- Create an ongoing process for exploring the strategic landscape.
- Set priorities for choices in organizational direction, marketing, and product development.
- Determine vulnerability of strategic objectives to competitor’s actions.
- Test the efficacy of new strategic objectives on already committed-to objectives.
- Track environmental forces.
- Set priorities for funding requests.
- Guide strategy discussions efficiently and fairly in a way that gives everyone the opportunity to contribute.
S.W.O.T. Analysis
The Strategy Matrix has a S.W.O.T. analysis feature that allows the row items in a matrix to be “tagged” as Strengths, Weaknesses, Opportunities, and Threats. The S.W.O.T. items can then be evaluated, objectively with both a short-term and long-term focus, against the organization’s strategic objectives and key characteristics. The Strategy Matrix S.W.O.T. analysis adds a 21st century objective analysis component to the traditional S.W.O.T. model.
